|
|
|||||
|
|
TRU Renewal
Organic and earth-friendly is a way of life for us and we want to provide positive options for everyone. By using only certified organic spirits, pure, vapor-distilled water and real ingredients (no synthetics), TRU sets the bar higher at the bar. Now the most popular cocktails can be transformed into organic -- no excuses.
We also set the bar high for ourselves, beginning with reducing the carbon footprint of our vodkas and ending with efforts to renew nature.
|
||||
|
|
Smaller footprint |
 |
Renewing nature Going further, we plant a tree for every bottle of TRU purchased to protect the environment and have sustainable sources in managed forests for paper products. Working with organizations like Sustainable Harvest International, we plant new trees in tropical zones (where they are cut down in the greatest numbers) to pass on a better planet to the next generation.
Six cases for a party? That’s 36 trees that can remove up to 1,800 lbs of CO2 from the atmosphere each year when mature -- the equivalent of 2 months of average driving!
|
||
 |
At 620 grams, our bottles use 25% less glass than the average spirits bottle. | ||||
|
|
We print our labels on tree-free paper with soy-based inks. | ||||
|
|
We've adopted newer, more easily recyclable PETG capsules (vs. PVC). | ||||
|
|
We use recyclable synthetic corks that provide a tight seal and don’t break when frozen. | ||||
|
|
Our boxes simply fold in on themselves to eliminate packing tape and incorporate 35% post-consumer waste. | ||||
|
|
We print our marketing material on tree-free or recycled stock and use vegetable inks whenever possible. | ||||
|
And we’re always working to reduce our own carbon footprint. We turn lights off. Sort our trash. Think twice about what and where we buy.
Drop us a note if have suggestions on how we can further decrease our impact on the environment. |
|||||
|
|
|||||
